Mitch “The Rock” Richmond Mitch “The Rock” Richmond, Founding Ambassador of Rock Life, is a youth advocate and 14-year veteran of the NBA. He spent seven seasons in Sacramento, retiring his jersey as a proud King and is now an owner of the franchise. He is a Hall of Fame, six-time NBA All-Star, winning the All-Star MVP in 1995, 5-time All-NBA selection, former NBA Rookie of the Year, and an Olympic gold medalist. Mitch is currently an entrepreneur and television analyst for NBATV.